June 28, 2010

Extend the Life of Your Marketing Materials

Include information in your marketing pieces that readers will refer to at later dates. Ideal reference information includes:
  • checklists
  • troubleshooting
  • how-to
For example:
  • lawn and garden service: maintenance schedule in a newsletter
  • realtor: home selling tips in a brochure
  • yoga instructor: quick office exercises in a postcards
Becoming a resource to your customers and prospects gives your marketing materials staying power.

No comments: