August 28, 2010

Great SEO Starts With the Basics

Search engine optimization seams almost mystical in nature. The number of books, articles and seminars available on the topic is overwhelming when you are short on time and budget. Yet despite the promises to learning "SEO Secretes," everything I have come across has not strayed far from these key points:

  • Get your Domain Name right.Choose your company’s name or brand name. Avoid general names based on keywords.
  • Pick the relevant keywords. Identify words customers would use to find information about your products and services. Brainstorm, survey customers, research competitors for additional keywords. Create and organize your list from general to specific keywords. You may find that specific keywords bring less traffic, but result in more purchases.
  • Find reciprocal link partners. Identify web sites of related industries, business suppliers, and customers for a link exchange. Look for sites with quality content that is up-to-date. Not only list your link partners as resources, but also link to them within your content where appropriate.  Quality links from and to your site builds credibility with search engines.
  • Post a site map: Publishing a link list of all relevant pages allows search engines to navigate and index your site.
  • Leverage page titles effectively. Write brief, but descriptive page title tags (<title></title>). Search engines use the title tag to determine content ranking.
  • Use descriptive file names.Create relevant, keyword file names for each page, document, and image for your site. Make you site pages and documents are link friendly.
  • Write good content. Content that attracts readers are how to articles, top ten lists, product reviews, ask the expert, hot trends, and research/survey results data.
  • Call attention with headings and subheadings. Structure and organize content by using descriptive headings and subheadings (<H1></H1>, <H2></H2>) for your content. Headings should accurately relate to the associated content.

SEO Books

    1 comment:

    Law Firm SEO said...

    Really find interesting to read.. Thanks for Sharing..